Influence at the Workplace: Persuasion Strategies for Professionals

This course develops the skills that build credibility in the workplace and teach you how to positively influence people to achieve goals, including those over whom you have no authority. You will be able to identify your preferred influencing style and understand the key techniques used to get people to do what you want in an ethical manner.

In this course you will explore how to identify key stakeholders who could help or hinder your ideas or initiatives, how to influence in a way that minimizes reliance on positional power and how to use a value-driven approach to maximize your potential as an influencer.

Through tools and practice, using interactive role play activities, case studies and simulations you will learn how to change people's thinking and decision-making, convince and motivate them to change their behaviors and to willingly accept your ideas. You will also learn how to create strategic communication plans in order to pitch yourself and your ideas in a purposeful manner, develop a credible and assertive persona and to build lasting professional relationships.

Who should join?

  • Any person who needs to collaborate with others to get things done
  • Team leads and project managers
  • Business leaders and managers who want to learn ways to influence & persuade effectively without using positional power
  • Any person who wants to take more ownership of personal development
  • People in the workplace looking to advance
Click here to view the complete course outline.

Course Fee: PKR 40,000/-

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies. 

Please go through Policies & Code of Conduct 


Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.

Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk OR by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.

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