Advanced Content Marketing, SEO and Google Ads

Category: Information Technology

Date: Jun 01, 2022 - Jul 22, 2022

Duration: 8 Weeks


Wednesday - 7:00 PM to 9:00 PM

Friday - 7:00 PM to 9:00 PM

Application Deadline:

May 31, 2022

Delivery Method: Online

Course Fee: TBA

Registrations for this course have closed. We will be re-offering this course at a later date.

Course Overview:

In the professional track of our popular Content Marketing, SEO and Google Ads course, you will learn the more advanced and complex techniques for SEO, content marketing and Google Ads. These advanced techniques will help you further in your existing SEO knowledge. With a lot of practical sessions, you will not only have a deeper understanding of Search Marketing techniques, but you will also have a practical hands-on experience of implementing these things on live demo websites. You will learn advanced techniques of digital marketing, keyword research, on-page optimization, off-page optimization/link building, technical SEO, content marketing funnels, and even tracking all of your activities via installation and optimization of Google Analytics and Google Search Console. You will also learn how to install free WordPress without any technical knowledge, optimize the WordPress website for SEO and implement the advanced SEO techniques in WordPress for regular B2B and B2C/e-Commerce websites. With graded assignments, quizzes and supervision of our expert instructor, you are sure to enhance your existing skills and grow further in your professional career. Having knowledge of how to create basic websites without learning any coding and then be able to market your website on Google and other digital marketing platforms to get more leads and sales is one of the most essential skills in todays digital first economy.

Learning Outcomes:

Participants will not only gain a deeper understanding of the advanced techniques in SEO, Google Ads and Content Marketing, but they will also have a hands-on experience of implementing those techniques in a live website environment. They will learn how websites work, how to install a free basic WordPress website to practice their SEO and digital marketing skills, how to optimize websites for SEO with hands-on practice, which plugins are important for seo and how to install tracking and measure results of your efforts. They will learn to run more sophisticated ads on Google for better leads. They will not only have ideas about advanced SEO, on-page optimization, off-page optimization/link building, content marketing, conversion optimization and other techniques, but they will also learn how to implement those techniques on their demo websites in a live environment.

Requirements for the Course:

This course is a Level 2 of our Content Marketing, SEO and Google Ads Fundamentals course. Participants are expected to have a fair basic understanding of all the including, but not limited to, HTML, websites, SEO, Google Ads and other fundamental concepts of SEO. The contents of this course will be fast paced and are designed for participants who know the basics, but are willing to grow further. If you are just starting out with Digital Marketing, SEO and Google Ads, you can opt for our SEO Fundamentals course to clear your basic concepts, before taking this Professional Track course.

Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at

Centre for Continuing Education Studies
Course Outline


Usman Latif
MS in Communication Studies
University of the Punjab
Digital Marketing and Advertising Consultant & Trainer at USAID (SMEA)

Application Process:

Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:

- A passport-sized photograph for the CES smartcard. It should be against a white background.

- Correct CNIC details.

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options:

1. Pay online using your bank debit/credit cards through LUMS online payment system

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.


KalPay Taleem offers an instalment facility for participants enrolled in CES on-campus courses and workshops. If you want this option, please email or call at 0328 3044414 for more information.

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

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