This course covers everything required to know about starting an e-commerce store in Pakistan and run it smoothly. The participants will learn in depth about effective business strategies for e-commerce.
The instructor will take the participants step-by-step through all the aspects of starting their own e-commerce business. First, the participants will learn how to choose winning products and how to import them or source them from local manufacturers. Afterwards, they will learn how to set up their online e-commerce store and optimise the customer buying experience.
Participants will then setup their brands on social media and learn how to run targeted ads. At the end, the course will cover logistics and payment gateways which are required to sell products in Pakistan and internationally. After learning about e-commerce, three e-commerce founders will join the class to share their learnings with the students. The students will have the opportunity to learn more about specific industries and ask questions from the experts.
Learning Outcomes:
This course is perfect for a beginner with no technical skills, or if they are already familiar with e-commerce and are looking for a reliable way to increase orders. The course is tailored for both beginners or learners with some marketing or e-commerce but are looking for a blueprint for a successful e-commerce business model.
At the end of this course, students will have the necessary skills required to successfully launch and run their own e-commerce business in the Pakistani market. They will gain expertise required to generate income from e-commerce, to reduce reliance on other income streams and to move towards a financial independence.
Founder, Jaw Me (Fitness Brand)
Product and Marketing Manager at Plugd Technologies
Course Fee: TBA
Please go through Policies & Code of Conduct
Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.
Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system??https://pay.lums.edu.pk??OR by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.
