How to Start and Run an E-commerce Business in Pakistan

Feb 06, 2023 - Mar 15, 2023
Application Deadline:
Feb 05, 2023
6 Weeks
Monday - 7:00 PM to 8:30 PM
Wednesday - 7:00 PM to 8:30 PM
Delivery Method:

This course covers everything required to know about starting an e-commerce store in Pakistan and run it smoothly. The participants will learn in depth about effective business strategies for e-commerce.

The instructor will take the participants step-by-step through all the aspects of starting their own e-commerce business. First, the participants will learn how to choose winning products and how to import them or source them from local manufacturers. Afterwards, they will learn how to set up their online e-commerce store and optimise the customer buying experience.

Participants will then setup their brands on social media and learn how to run targeted ads. At the end, the course will cover logistics and payment gateways which are required to sell products in Pakistan and internationally. After learning about e-commerce, three e-commerce founders will join the class to share their learnings with the students. The students will have the opportunity to learn more about specific industries and ask questions from the experts.

Learning Outcomes:

This course is perfect for a beginner with no technical skills, or if they are already familiar with e-commerce and are looking for a reliable way to increase orders. The course is tailored for both beginners or learners with some marketing or e-commerce but are looking for a blueprint for a successful e-commerce business model.

At the end of this course, students will have the necessary skills required to successfully launch and run their own e-commerce business in the Pakistani market. They will gain expertise required to generate income from e-commerce, to reduce reliance on other income streams and to move towards a financial independence.

Please note: At the end of the course, you will receive an E-certificate. For more details, please visit the??Policies??section.

We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at??

Click here to view the complete course outline.
Muhammad Owais
BS in Management Sciences, LUMS
Founder, Jaw Me (Fitness Brand)
Product and Marketing Manager at Plugd Technologies

Course Fee: TBA

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct

Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following: 

- A passport-sized photograph for the CES smartcard. It should be against a white background. 

- Correct CNIC details. 

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options: 

1. Pay online using your bank debit/credit cards through LUMS online payment system 

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher. 

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.


KalPay Taleem offers an instalment facility for participants enrolled in CES on-campus courses and workshops. If you want this option, please email or call at 0328 3044414 for more information.