"Digital marketing is more effective than traditional marketing"
"Brands are increasingly diverting funds from TV to Digital"
"Digital is the FUTURE"
How true are these statements? What comprises of Digital Marketing? Will digital marketing ultimately replace traditional marketing in the future?
In this course we will cover:
- Fundamental concepts of marketing.
- Setting the right "Campaign Objective"
- Overview of available Digital Platforms (Google Search, Youtube, Facebook, Instagram) and the digital properties they offer.
- Tracking campaign success vs. selected KPI's (Key Performance Indicators).
- The emerging medium of PR.
The course will provide a framework to design and execute digital campaigns. It will also enable you to leverage the power of digital to create awareness (upper funnel marketing) to realizing sales (Lower Funnel marketing).
Course will be enriched by interactive case studies and guest speaker sessions by renowned digital marketers.Click here to view the complete course outline.
Assistant Brand Manager, Unilever
Course Fee: PKR 20,000/-
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