Note: Participants will be required to bring their laptops for the course.

Overview:

While focusing on the fundamentals of marketing, the course outline has been drafted specifically for marketing professionals/aspiring candidates who wish to grasp a firm foothold in the digital domain. Through real-world industry examples and success stories, the course aims to both educate and equip all applicants with hands-on skills for creating, disseminating, and executing digital campaigns effectively.

Unlike in its predecessor courses, candidates will spend 30% of their time applying their learnings to prospective use-case scenario campaigns, giving them a firm grasp of all aspects of Digital Marketing and E-commerce. The course will cover all paid, owned, and earned media on digital platforms and how they impact a campaign's success or failure (Google, Meta, TikTok, Snapchat, DV360, GDN, DSP, SSPs, DMPs, and several other tools).

Learning Outcomes:

By the end of this course, the students should be able to:

• Hands-on Ability to draft narratives with consideration to interest data for TG

• Complete understanding of the digital marketing funnel with details on specific tools for each

• Introductory understanding of PPC and organic/viral marketing

• Social media management, media planning and execution (Google, Meta, TIktok, Snapchat, + others)

• Ecommerce Funnel, ticket sizes, CPA and ROAS.

• Introductory knowledge of influencer/affiliate marketing

• Introduction to User Generated content (UGC) campaigns

• Basic Analytics and ROI/ROS management

• Best practices to ensure stakeholder approvals/buy-ins for effective marcomms.

Note: Participants will be required to bring their laptops for the course.

Course Outline

Zohaib Hisam

Co- Founder BDigital

Zohaib Hisam is a veteran of the digital marketing Industry. Born and raised in Karachi, Zohaib is a computer sciences professional, who latched on to digital marketing and eCommerce in 2001. He has a 10 year experience of SDLC/BD in US/UK markets as well as 15 years of experience in the local industry. He owns and operates BDigital as its Chief Digital Officer, an 8 year old top tier digital agency that has successfully catered to over 110 clients including Jazz, PCB, PSL, Haier, Huawei, Fatima group, Packages Mall, LUMS, qarshi Industries, Myco.io, Walee technologies, molped, molfix and several others. BDigital has also successfully delivered on digital broadcast rights of HBL PSL for 7 seasons, including season 9 and 10.

Application Process:

Participants must register online via the CES website by selecting their desired course and completing a one-page form. Before starting the registration process, please ensure that you have the following:

- A photograph for the CES smartcard. It should be against a white background.

- Correct CNIC details.

Incorrect information provided during the registration process will lead to cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options:

1. Pay online using your bank debit/credit cards through the LUMS online payment system??https://pay.lums.edu.pk

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.

Installment:

KalPay Taleem offers monthly installments for all CES on-campus courses and workshop fees. For more details, contact via WhatsApp at 0328 3044414 (working hours - 9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to apply!

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

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