Introduction to Digital Marketing

Dec 05, 2023 - Jan 17, 2024
Application Deadline:
Dec 01, 2023
7 Weeks
Tuesday - 7:00 PM to 9:00 PM
Wednesday - 7:00 PM to 9:00 PM
Delivery Method:

The core idea is to learn what is Digital Media and how to tap into your target audience using all social and digital mediums. Over the past decade, digital media has emerged as the fastest-growing medium when it comes to marketing so that students will learn all terms and techniques used in the digital world. CPM, CPC, CPL, CPF, CPR etc. In addition to the above, we will focus on online advertising techniques wrt all social platforms (Facebook, Twitter, YouTube, Google, TikTok etc.).

Learning Outcomes:

  • Facebook campaigns
  • YouTube campaigns + SEM
  • 3rd party campaigns + tracking
  • Influence marketing
  • DMP + DSP
  • Google certification (basic level)
Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at??
Click here to view the complete course outline.
Bilal Chughtai
MBA, Newcastle University, United Kingdom
Head of Digital, Blitz Advertising (Pvt) Ltd.

Course Fee: TBA

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct

Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following: 

- A passport-sized photograph for the CES smartcard. It should be against a white background. 

- Correct CNIC details. 

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options: 

1. Pay online using your bank debit/credit cards through LUMS online payment system 

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher. 

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.


KalPay Taleem offers an instalment facility for participants enrolled in CES on-campus courses and workshops. If you want this option, please email or call at 0328 3044414 for more information.