Introduction to Digital Marketing

May 17, 2022 - Jun 15, 2022
Application Deadline:
May 16, 2022
5 Weeks
Tuesday - 7:00 PM to 8:30 PM
Wednesday - 7:00 PM to 8:30 PM
Delivery Method:

"Digital marketing is more effective than traditional marketing"

"Brands are increasingly diverting funds from TV to Digital"

"Digital is the FUTURE"

How true are these statements? What comprises of Digital Marketing? Will digital marketing ultimately replace traditional marketing in the future?

In this course we will cover:

  • Fundamental concepts of marketing.
  • Setting the right "Campaign Objective"
  • Overview of available Digital Platforms (Google Search, Youtube, Facebook, Instagram) and the digital properties they offer.
  • Tracking campaign success vs. selected KPI's (Key Performance Indicators).
  • The emerging medium of PR.

Learning Outcomes:

The course will provide a framework to design and execute digital campaigns. It will also enable you to leverage the power of digital to create awareness (upper funnel marketing) to realizing sales (Lower Funnel marketing).

Course will be enriched by interactive case studies and guest speaker sessions by renowned digital marketers.

Please note, that it is mandatory for the participants to keep their camera on during classes.

Click here to view the complete course outline.
Rafay Ali
Assistant Brand Manager, Unilever

Course Fee: PKR 20,000/-

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct

Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.

Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system?? by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.