Introduction to Fashion Marketing

Date:
Oct 27, 2021 - Dec 13, 2021
Application Deadline:
Oct 25, 2021
Duration:
7 Weeks
Schedule:
Monday - 7:30 PM to 9:30 PM
Wednesday - 7:30 PM to 9:30 PM
Teaching Mode:
Online

The course aims to introduce students to the basics of Marketing, why Marketing is important, leading on to concepts related to the Fashion/Apparel Marketing Environment and the tools that are used to successfully market Fashion/Apparel products to a customer.

Another aim would be to familiarize the students with the fashion marketing from a local perspective; how a product is marketed in a Pakistani industry.

The overall aim would be to enhance the ability of a student to analyze business decisions in the Fashion industry through a market and customer based approach. At the same time, it will strengthen their understanding of the fundamentals of Marketing as well.

Learning outcomes: As a summary, after the course students should be able to:

  • Understand the role of Marketing in the business environment and why is it important.
  • Evaluate the various concepts and tools of Marketing used in the Fashion industry and how to use them.
  • Analyze the Local environment of the Fashion industry in Pakistan.
  • Develop a Market-based approach towards solving customer issues analytically.

Click here to view the complete course outline.
Faaiz Rasheed
ACF & MBA, LUMS 2018
Marketing Head of a leading Fashion brand

Course Fee: PKR 15,000/-

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies. 

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Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.

Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system??https://pay.lums.edu.pk??OR by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.

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