Introduction to Fashion Marketing

Date:
Jun 06, 2022 - Jul 20, 2022
Application Deadline:
May 30, 2022
Duration:
7 Weeks
Schedule:
Monday - 7:30 PM to 9:30 PM
Wednesday - 7:30 PM to 9:30 PM
Delivery Method:
Online
 

The course aims to introduce students to the basics of Marketing, why Marketing is important, leading on to concepts related to the Fashion/Apparel Marketing Environment and the tools that are used to successfully market Fashion/Apparel products to a customer.

Another aim would be to familiarize the students with the fashion marketing from a local perspective; how a product is marketed in a Pakistani industry.

The overall aim would be to enhance the ability of a student to analyze business decisions in the Fashion industry through a market and customer based approach. At the same time, it will strengthen their understanding of the fundamentals of Marketing as well.

Learning outcomes:

As a summary, after the course students should be able to:

  • Understand the role of Marketing in the business environment and why is it important.
  • Evaluate the various concepts and tools of Marketing used in the Fashion industry and how to use them.
  • Analyze the Local environment of the Fashion industry in Pakistan.
  • Develop a Market-based approach towards solving customer issues analytically.
Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at ces@lums.edu.pk.


Click here to view the complete course outline.
Faaiz Rasheed
ACF & MBA, LUMS 2018
Marketing Head of a leading Fashion brand

Course Fee: TBA

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct


Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following: 

- A passport-sized photograph for the CES smartcard. It should be against a white background. 

- Correct CNIC details. 

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options: 

1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk 

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher. 

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.

Installment:

KalPay Taleem offers an instalment facility for participants enrolled in CES on-campus courses and workshops. If you want this option, please email taleem@kalpayfinancials.com or call at 0328 3044414 for more information.