The course aims to introduce students to the basics of Marketing, why Marketing is important, leading on to concepts related to the Fashion/Apparel Marketing Environment and the tools that are used to successfully market Fashion/Apparel products to a customer.
Another aim would be to familiarize the students with the fashion marketing from a local perspective; how a product is marketed in a Pakistani industry.
The overall aim would be to enhance the ability of a student to analyze business decisions in the Fashion industry through a market and customer based approach. At the same time, it will strengthen their understanding of the fundamentals of Marketing as well.
Learning outcomes:
As a summary, after the course students should be able to:
- Understand the role of Marketing in the business environment and why is it important.
- Evaluate the various concepts and tools of Marketing used in the Fashion industry and how to use them.
- Analyze the Local environment of the Fashion industry in Pakistan.
- Develop a Market-based approach towards solving customer issues analytically.
Marketing Head of a leading Fashion brand
Course Fee: TBA
Please go through Policies & Code of Conduct
Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:
- A passport-sized photograph for the CES smartcard. It should be against a white background.
- Correct CNIC details.
Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.
Once you have completed your online registration, you may proceed to the payment section. You have two options:
1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk
2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.
Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.
Installment:
KalPay Taleem offers an instalment facility for participants enrolled in CES on-campus courses and workshops. If you want this option, please email taleem@kalpayfinancials.com or call at 0328 3044414 for more information.
