Introduction to Business

Course Overview:

The purpose of this course is introduce participants to the functions of modern-day business enterprise and how it is run profitably. This course will enable participants to gain basic understanding of what is the world of business is all about, how a business enterprise operates, and which business functions are needed to operate any type of business organization.

In this course participants will be able to explore and understand concepts like business systems and how they operate in free market. Participants will explore areas like environmental scanning, ethics in business, economics in business, management, human resource management, operations management, marketing management, entrepreneurship, finance and accounting management, management information systems, total quality management, global business and e-commerce. Course is specifically designed for participants who have no formal education in the field of business administration.

Learning Outcomes:

• Understand basic concept of free enterprise system and other types of economic systems
• Understand how business ethics apply in business
• To be able to examine the basic forms of business ownership
• Gain basic understanding of international business
• Understand basic functions of management and skills required to manage a business profitably
• Be able to identify the objectives of key functional areas of running business such as marketing, management, human resource management, production and operation management, quality control, accounting and financial management, management information system, and e-commerce

Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at ces@lums.edu.pk.