Brand Management

Oct 26, 2022 - Dec 03, 2022
Application Deadline:
Sep 28, 2022
6 Weeks
Wednesday - 6:30 PM to 8:30 PM
Saturday - 3:00 PM to 5:00 PM
Delivery Method:

Course Overview:

  • Develop a deep understanding of what brands are and how they work (locally and internationally)
  • Get hands-on knowledge on how brands are managed in leading FMCG companies globally
  • Be able to make brand plans in line with the current market practices
  • Live session with industry experts from companies like Unilever, Nestle, L'Oreal, Mindshare,Facebook (DialZero) and international speakers. (Subject to availability)

Learning Outcomes:

The course will provide a framework to design and execute brand campaigns. Also, to enable you to completely understand the DNA of a brand, to learn how to construct a brand's architecture/key on your own, to create executions for all parts of the marketing funnel. Overall, this course will leave you ready to be a marketing management trainee or assistant manager marketing.

Click here to view the complete course outline.
Syed Abdul Haye
MBA from IoBM
General Manager Marketing, Start-Up (HERbeauty - A Fatima Group Company)

Course Fee: PKR 28,000/-

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct

Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.

Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system?? by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.