Brand Management

Date:
Sep 15, 2023 - Oct 25, 2023
Application Deadline:
Sep 13, 2023
Duration:
6 Weeks
Schedule:
Wednesday - 7:00 PM to 8:30 PM
Friday - 7:00 PM to 8:30 PM
Delivery Method:
In-person
 

In this course, students will focus on different facets of brand management and understand the role of brand managers in building brands with purpose.

Learning Outcomes:

By the end of this course, the students should be able to:??

  • Have applied understanding of brand management fundamentals.
  • Real-world understanding of drivers that contribute to the success of a brand.
  • Understand brand strategy that encompasses various aspects of brand management.
  • Evaluate the effectiveness of marketing campaigns that you come across in real life.
  • Collaborate with your marketing team/creative agencies to solve real-life business problems.

We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at??ces@lums.edu.pk.

Click here to view the complete course outline.

Course Fee: TBA

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct


Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following: 

- A passport-sized photograph for the CES smartcard. It should be against a white background. 

- Correct CNIC details. 

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options: 

1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk 

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher. 

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.

Installment:

KalPay Taleem offers an instalment facility for participants enrolled in CES on-campus courses and workshops. If you want this option, please email taleem@kalpayfinancials.com or call at 0328 3044414 for more information.