This course aims to equip business manager/owners with a holistic understanding of the different aspects of marketing and how these can be leveraged to drive your business/brand forward. The course will be taught using a mix of scholarship from leading marketing authorities across the world and practical learnings from the instructor's 16+ years in the FMCG (Fast Moving Consumer Goods) Sector.
Learning Outcomes:
By the end of this course, the students should be able to:
- Understand and appreciate marketing as a holistic discipline covering the 4P's of marketing
- Understanding the fundamentals of Landscape Assessment as the starting point of formulating a winning strategy
- Understand the importance of targeting the right consumer segment with the right positioning and messaging
- Understanding the fundamentals of pricing based on consumer needs and willingness to pay for the product
- How to engage the shopper in stores and close the deal with shoppers
- How to develop memorable communication that logically??and emotionally??motivates consumers to try your product
Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at??ces@lums.edu.pk.
Chief Marketing Officer (CMO), Samsung Pakistan and Afghanistan
Director customer value creation and strategy, Coca Cola
Course Fee: PKR 35,000/-
Please go through Policies & Code of Conduct
Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:
- A passport-sized photograph for the CES smartcard. It should be against a white background.
- Correct CNIC details.
Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.
Once you have completed your online registration, you may proceed to the payment section. You have two options:
1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk
2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.
Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.
Installment:
KalPay Taleem offers an instalment facility for participants enrolled in CES on-campus courses and workshops. If you want this option, please email taleem@kalpayfinancials.com or call at 0328 3044414 for more information.
