Overview:
This course aims to equip Business Manager/Owners with a strong, holistic understanding of the different aspects of Marketing and How they can be leveraged to drive your business/brand forward.
Learning Outcomes:
By the end of this course, the students should be able to:
Understand basic concepts and terminologies of marketing.
Apply the concept of Segmentation, Targeting and Positioning to create value for customers.
Apply the concepts of Marketing Mix (4Ps) to develop and manage products, services, and brands.
Debate decision making in real life related to the above
MBA - Mcgill University
Saima Rana is a Learning & Development expert and a Business Management instructor with over 20 years of experience. Her expertise lies in designing course outlines and executing them through interactive learning methodologies.
Application Process:
Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:
- A passport-sized photograph for the CES smartcard. It should be against a white background.
- Correct CNIC details.
Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.
Once you have completed your online registration, you may proceed to the payment section. You have two options:
1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk
2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.
Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.
Installment:
KalPay
Taleem offers monthly installments for all CES on-campus courses and workshop
fees. For more details, contact via WhatsApp at 0328 3044414 (working hours -
9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to
apply!
Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.
Please go through Policies & Code of Conduct