Introduction to Marketing

May 02, 2023 - Jun 08, 2023
Application Deadline:
Apr 04, 2023
6 Weeks
Tuesday - 7:30 PM to 9:00 PM
Thursday - 7:30 PM to 9:00 PM
Delivery Method:


This course aims to equip business manager/owners with a holistic understanding of the different aspects of marketing and how these can be leveraged to drive your business/brand forward. The course will be taught using a mix of scholarship from leading marketing authorities across the world and practical learnings from the instructor's 16+ years in the FMCG (Fast Moving Consumer Goods) Sector.

Learning Outcomes:

By the end of this course, the students should be able to:

  • Understand and appreciate marketing as a holistic discipline covering the 4P's of marketing
  • Understanding the fundamentals of Landscape Assessment as the starting point of formulating a winning strategy
  • Understand the importance of targeting the right consumer segment with the right positioning and messaging
  • Understanding the fundamentals of pricing based on consumer needs and willingness to pay for the product
  • How to engage the shopper in stores and close the deal with shoppers
  • How to develop memorable communication that logically??and emotionally??motivates consumers to try your product

Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at??

Click here to view the complete course outline.
Saad Tawwab Khan Rao
Director customer value creation and strategy, Coca Cola

Course Fee: 28,000

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct

Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.

Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system?? by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.

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