Overview:
The course aims to provide students with a comprehensive framework for understanding marketing at strategic and operational levels within various contexts. The six major value themes followed throughout the course (based on the assigned text for this course) are:
Creating value for customers to capture value from customers in return
Building and managing strong value-creating brands
Measuring & managing returns on marketing
Harnessing new marketing technologies
Sustainable marketing around the globe
Pricing methodologies using data analytics
Learning Outcomes:
By the end of this course, the students should be able to:
Understand the fundamental principles, key concepts and broader scope of marketing and areas in marketing
Develop an understanding of political, economic, social, environmental and technological contexts of business and how they affect marketing decision-making
Identify and apply relevant marketing theory within different practical contexts
Develop problem-solving, decision-making and strategic planning skills related to marketing & selling
Work effectively in groups using team-building tactics to complete projects and assignments
Effectively develop, articulate and confidently deliver presentations to large audiences
Lahore University of Management Sciences (LUMS)
Bachelor of Business Administration (BBA), University of Massachusetts, Amherst, MA, USA
Group Head - Sales, Alkhair Group, Lahore, Pakistan
Adjunct Professor of Business Practice, Forman Christian College University, Lahore
Application Process:
Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:
- A passport-sized photograph for the CES smartcard. It should be against a white background.
- Correct CNIC details.
Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.
Once you have completed your online registration, you may proceed to the payment section. You have two options:
1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk
2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.
Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.
Installment:
KalPay Taleem offers monthly installments for all CES on-campus courses and workshop fees. For more details, contact via WhatsApp at 0328 3044414 (working hours - 9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to apply!
Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.
Please go through Policies & Code of Conduct