Overview:

In this course, students will focus on learning the essential skills and strategies to successfully launch and grow a new business. Topics covered include market validation, product development, business planning and strategy, marketing and sales, funding and financial management, leadership and team building. The course will also delve into practical aspects of entrepreneurship, such as identifying and overcoming common challenges, building a supportive network, and developing a growth mindset. The course aims to equip students with the knowledge and skills needed to turn their entrepreneurial ideas into successful, thriving businesses.

Learning Outcomes:

By the end of this course, the students should be able to:

• Better understand themselves and their suitability to be an entrepreneur.
• Understand how to validate a business idea through research, target market identification and demand.
• Develop a comprehensive business plan, defining a business model (Blue Ocean), and set goals and objectives.
• Better understanding of marketing and sales concepts and strategies, engaging customers, building the brand, and driving revenues.
• Understand the financial side of entrepreneurship, including making a pitch deck, funding, cash flows and sustainable growth.
• Learn how to build a strong team, creating a positive company culture and leadership skills.