This course has been designed to train media personnel, journalists, content writers, and public relations managers in producing strategic writing for the digital-savvy market. The rigorous hands-on approach to this course will allow trainees to understand how the world of public relations and communications functions and how they can be ready with the right toolkit to join PR firms, advertising agencies, NGOs, talent acquisition companies, MNCs, and media conglomerates.
The course examines how digital public relations is evolving in the world of marketing, strategic communication, and brand management. The course also aids in developing the skillset required to produce high-quality work that brands, celebrity talent and FMCGs need to excel in their press relationships and curb PR crises.
Learning Outcomes:
- Understand the discourse on public relations and strategic communication
- Develop a PR skillset for a digital audience
- Examine PR strategies and manage crises
Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at??ces@lums.edu.pk.
Cluster-head of journalism, Department of Media Sciences, SZABIST, Karachi
Editor for Diva Magazine Pakistan
Course Fee: PKR 22,000/-
Please go through Policies & Code of Conduct
Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.
Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system??https://pay.lums.edu.pk??OR by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.
