Digital Public Relations and Communication

Nov 14, 2023 - Dec 21, 2023
Application Deadline:
Nov 12, 2023
6 Weeks
Tuesday - 6:30 PM to 8:30 PM
Thursday - 6:30 PM to 8:30 PM
Delivery Method:

The Digital PR course at CES LUMS is conducted in a smart classroom, offering participants the flexibility to attend classes in-person or join online.

This course has been designed to train media personnel, journalists, content writers, and public relations managers in producing strategic writing for the digital-savvy market. The rigorous hands-on approach to this course will allow trainees to understand how the world of public relations and communications functions and how they can be ready with the right toolkit to join PR firms, advertising agencies, NGOs, talent acquisition companies, MNCs, and media conglomerates.

The course examines how digital public relations is evolving in the world of marketing, strategic communication, and brand management. The course also aids in developing the skillset required to produce high-quality work that brands, celebrity talent and FMCGs need to excel in their press relationships and curb PR crises.

Learning Outcomes:

  • Understand the discourse on public relations and strategic communication
  • Develop a PR skillset for a digital audience
  • Examine PR strategies and manage crises

Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at

Click here to view the complete course outline.
Shahjehan Saleem
Fashion & lifestyle journalist, public relations specialist, and an educationist.
Cluster-head of journalism, Department of Media Sciences, SZABIST, Karachi
Editor for Diva Magazine Pakistan

Course Fee: TBA

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct

Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:

- A passport-sized photograph for the CES smartcard. It should be against a white background.

- Correct CNIC details.

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options:

1. Pay online using your bank debit/credit cards through LUMS online payment system

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.


KalPay Taleem offers an instalment facility for participants enrolled in CES on-campus courses and workshops. If you want this option, please email or call at 0328 3044414 for more information.