In this course, students will examine the key components of the entire e-commerce value chain. This includes a detailed exploration of e-commerce from three perspectives: standalone e-commerce players, retail brands and their e-commerce channels, and individuals interested in establishing their own online stores. The course will analyse real-world, locally relevant use cases of businesses to foster a deep understanding of the e-commerce space and to provide participants with the skills necessary to build a career in this field.
Learning Outcomes:
By the end of this course, the students should be able to:
- Understand what the high-level e-commerce value chain looks like
- Grasp sourcing and inventory strategy - what to sell and how?
- Know what operational aspects are key for e-commerce
- Recognise what marketing for e-commerce entails
- Know what factors determine where one should set up an online store or selling on existing platforms
- Learn how to set up shop or sell through an existing platform
- Understand unit economics and profitability
Please note: At the end of the course, you will receive an E-certificate. For more details, please visit the Policies section.
MBA, INSEAD
BSc. (Hons.) in Computer Science, LUMS
Course Fee: PKR 25,000/-
Please go through Policies & Code of Conduct
Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:
- A passport-sized photograph for the CES smartcard. It should be against a white background.
- Correct CNIC details.
Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.
Once you have completed your online registration, you may proceed to the payment section. You have two options:
1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk
2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.
Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.
Installment:
KalPay Taleem offers an instalment facility for participants enrolled in CES on-campus courses and workshops. If you want this option, please email taleem@kalpayfinancials.com or call at 0328 3044414 for more information.
