Introduction to Digital Marketing (online)
Duration: 10 Sessions
Friday - 3:00 PM to 4:30 PM
Saturday - 11:00 AM to 12:30 PM
Sunday - 11:00 AM to 12:30 PM
Date: Mar 15, 2024 - Apr 07, 2024
Mar 10, 2024
Delivery Method: Online
Course Fee: PKR 25000
"Digital marketing is more effective than Traditional Marketing"
"Brands are increasingly diverting funds from TV to Digital"
"Digital is the FUTURE"
How true are these statements? What all comprises of Digital Marketing? Will Digital Marketing ultimately replace traditional marketing in Future?
In this course we cover:
Fundamental concepts of Marketing
Setting the right "Campaign Objective"
Overview of available Digital Platforms (Google Search, Youtube, Facebook, Instagram) and
Digital properties they offer
Tracking campaign success vs. selected KPI's (Key Performance Indicators)
The emerging medium of PR
The course will provide a Framework to design and execute Digital Campaigns. Also enable you to leverage the power of Digital to create awareness (upper funnel marketing) to realizing sales (Lower Funnel marketing)
Course will be enriched by interactive case studies and guest speaker sessions by renowned Digital Marketers.
Please note: At the end of the course, you will receive an E-certificate. For more details, please visit the??Policies??section.
We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at email@example.com.
Assistant Brand Manager, Unilever
Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:
- A passport-sized photograph for the CES smartcard. It should be against a white background.
- Correct CNIC details.
Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.
Once you have completed your online registration, you may proceed to the payment section. You have two options:
1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk
2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.
Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.
KalPay Taleem offers an instalment facility for participants enrolled in CES on-campus courses and workshops. If you want this option, please email firstname.lastname@example.org or call at 0328 3044414 for more information.
Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.
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