Content Marketing, SEO, and Google Ads Fundamentals

May 17, 2022 - Jul 07, 2022
Application Deadline:
May 16, 2022
8 Weeks
Tuesday - 7:00 PM to 9:00 PM
Thursday - 7:00 PM to 9:00 PM
Delivery Method:

Please note: It is mandatory to be fully vaccinated against Covid-19 to attend on-campus classes. Participants will be required to upload their vaccination certificate at the time of registration.


In this course, participants will learn the fundamentals of Digital Marketing, SEO, Content Marketing and Google Ads. This course will help in understanding how big the digital world is and where do we stand, what is the scope of Digital Marketing, how search engines work, how can we rank our products/businesses highly on Google to get quality traffic, how does content help in enabling sales for a business, how to create good content, how can Google Ads be used to get instant leads and how do we connect everything in the bigger picture of Digital Marketing, among other topics.

It is expected that participants have a basic understanding regarding internet, websites, HTML and computer systems before enrolling for this course.

Learning Outcome:

Participants will gain an understanding on the fundamentals of Digital Marketing, SEO, Content Marketing and Google Ads. They will learn how to market their products and business online. Participants will learn how to create effective content for their target audience as well as how to optimise that content for maximum search visibility.

Click here to view the complete course outline.
Usman Latif
MS in Communication Studies
University of the Punjab
Digital Marketing and Advertising Consultant & Trainer at USAID (SMEA)

Course Fee: PKR 25,000/-

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct

Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.

Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system OR by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.