In this course, participants will learn the fundamentals of Digital Marketing, SEO, Content Marketing and Google Ads. This course will help in understanding how big the digital world is and where do we stand, what is the scope of Digital Marketing, how search engines work, how can we rank our products/businesses highly on Google to get quality traffic, how does content help in enabling sales for a business, how to create good content, how can Google Ads be used to get instant leads and how do we connect everything in the bigger picture of Digital Marketing, among other topics.
It is expected that participants have a basic understanding regarding internet, websites, HTML and computer systems before enrolling for this course.
Participants will gain an understanding on the fundamentals of Digital Marketing, SEO, Content Marketing and Google Ads. They will learn how to market their products and business online. Participants will learn how to create effective content for their target audience as well as how to optimise that content for maximum search visibility.
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Please go through Policies & Code of Conduct
Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.
Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk OR by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.