Content Marketing, SEO, and Google Ads Fundamentals

Aug 11, 2023 - Sep 16, 2023
Application Deadline:
Jun 14, 2023
6 Weeks
Friday - 6:30 PM to 8:30 PM
Saturday - 4:00 PM to 6:00 PM
Delivery Method:

In this course, the students will learn the fundamentals of search engine optimisation (SEO) and Google Ads. It will help the students learn how to create good quality content, rank their content high on Google, and drive traffic to their content. They will also learn the basics of Google Ads and how they can be used to drive instant leads.

The students are advised to take lessons on a computer to get hands-on experience with the tools.

Learning Outcomes:

By the end of this course, the students should be able to:

  • Understand the basics of Search Engine Optimization
  • Conduct keyword research
  • Utilise keywords in your unique content
  • Create better content that ranks high on Google.
  • Run ad campaigns on Google.

Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at

Click here to view the complete course outline.
Saba Mohsin
Saba is a seasoned digital content strategist with over a decade of experience in the digital content industry. She has worked with a wide range of clients, from small startups to large corporations, as well as diverse industries, from fashion to healthcare and internet technology, helping them achieve their digital marketing goals through SEO strategies. Her expertise includes keyword research, on-page optimization, link building, content strategy, website optimization, and analytics. Saba is a proud LUMS alumnus currently leading the Digital Content Team at OneStream Live, a SaaS-based company headquartered in Finland.

Course Fee: PKR 25,000/-

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct

Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.

Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system OR by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.

Register Now!