Course Overview:

Unlock the full potential of Search Engine Optimization (SEO) with this results driven course that covers on-page SEO, off-page SEO, and technical SEO to dominate Google rankings. Learn proven strategies to optimize WordPress websites using powerful plugins like Yoast SEO, ensuring your website ranks higher and drives organic traffic. Stay ahead in the AI revolution by understanding Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Zero-Click Search dynamics, and by leveraging AI-powered content generation and optimization tools like ChatGPT, Deepseek, Semrush and Ahrefs. This course also teaches the fundamentals of Google Ads, including how to set up a Google Ads account, choose the right campaign types, and launching high-converting ad campaigns that maximize ROI.

Learning Outcomes:

• Master core SEO techniques and tools to rank #1 on Google.

• Dominate WordPress SEO with Yoast to boost rankings.

• Leverage AI tools for content generation and optimization 10x faster.

• Launch profitable Google Ad campaigns from scratch.

Please note: At the end of the course, you will receive an E-certificate. For more details, please visit the Policies section.

Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at ces@lums.edu.pk.

Course Outline

Saba Mohsin

Saba is a seasoned SEO and digital marketing expert with over 10 years of
experience driving organic growth for startups, enterprises, and SaaS companies.
A proud LUMS graduate with cross-industry expertise (e-commerce, healthcare,
fashion, tech, and SaaS), she specializes in data-driven SEO strategies, technical
website optimization, analytics, and AI-powered marketing strategies that
convert. Her practical approach combines the latest search algorithms with
battle-tested tactics to deliver sustainable visibility and traffic. She currently
serves as the Digital Marketing Manager at OneStream Live, a SaaS-based
company headquartered in Finland.

Application Process:

Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:

- A passport-sized photograph for the CES smartcard. It should be against a white background.

- Correct CNIC details.

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options:

1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk 

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher. 

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.

Installment:

KalPay Taleem offers monthly installments for all CES on-campus courses and workshop fees. For more details, contact via WhatsApp at 0328 3044414 (working hours - 9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to apply!

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct