Overview:
In the age of digital-first storytelling, the demand for conceptually strong and visually engaging content is higher than ever. This course offers a hands-on, multi-disciplinary introduction to content creation across social media, branded platforms, and campaign ecosystems. It is designed to teach students how to develop creative concepts, write copy, and produce content with platform relevance and brand voice in mind. The course also explores virtual storytelling and the influencer economy, with a focus on how creator content and influencer marketing reshape digital narratives and audience strategies.
Whether you're building a personal brand or designing for a client, this course will equip you with the tools to ideate and execute thumb-stopping content in today's hyper-visual world.
Course Objectives:
Equip participants with the foundational skills in conceptual thinking for content.
Develop original and strategic content for social, web, and campaign-based channels.
Train participants in collaborative storytelling formats across text, design, and video.
Learning Outcomes:
The students should be able to:
Ideate and pitch creative content concepts for diverse digital platforms
Understand and apply tone, narrative, and design principles to content
Create a portfolio of content formats including carousels, reels, storyboards, and campaign briefs
Senior Lecturer, College of Media Sciences, Ziauddin University
Senior Editor, Diva Magazine Pakistan
Application Process:
Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:
- A passport-sized photograph for the CES smartcard. It should be against a white background.
- Correct CNIC details.
Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.
Once you have completed your online registration, you may proceed to the payment section. You have two options:
1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk
2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.
Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.
Installment:
KalPay Taleem offers monthly installments for all CES on-campus courses and workshop fees. For more details, contact via WhatsApp at 0328 3044414 (working hours - 9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to apply!
Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.
Please go through Policies & Code of Conduct