Overview:
In this course, students will focus on:
This practical, results-driven course is designed for influencers, content creators, brands, and small business owners looking to master influencer marketing and personal branding in Pakistan's digital landscape. Over 12 interactive sessions, you'll learn how to build a standout personal brand, grow an engaged audience, monetise your influence, and execute high-impact campaigns' whether you're an aspiring creator or a business leveraging influencer partnerships. You'll gain actionable strategies for platform algorithms, content virality, sponsorship negotiations, and ROI-driven campaigns through real-world case studies, hands-on exercises, and expert insights.??
Learning Outcomes:
By the end of this course, the students should be able to:??
Build a Profitable Personal Brand: Define your niche, unique voice, and visual identity to stand out in Pakistan's competitive digital space.
Master Platform-Specific Growth: Crack algorithms on Instagram, TikTok, and YouTube to grow and engage your target audience organically.
Monetise Your Influence: Learn to negotiate brand deals, set competitive rates, and diversify income through affiliates, sponsorships, and digital products.
Create Viral-Worthy Content: Develop data-backed content strategies, leverage trends, and produce high-performing posts/Reels that drive reach and conversions.
Run Effective Influencer Campaigns (For Brands/Businesses): Identify authentic influencers, draft winning briefs, and measure campaign outcomes.
Handle PR & Reputation Management: Manage online crises, leverage media opportunities, and maintain a strong brand image.
Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at ces@lums.edu.pk.
Visiting Faculty, Beaconhouse National University
Bachelor of Fine Arts in Communication Design, National College of Arts
Application Process:
Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:
- A passport-sized photograph for the CES smartcard. It should be against a white background.
- Correct CNIC details.
Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.
Once you have completed your online registration, you may proceed to the payment section. You have two options:
1. Pay online using your bank debit/credit cards through LUMS online payment system??https://pay.lums.edu.pk
2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.
Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.
Installment:
KalPay
Taleem offers monthly installments for all CES on-campus courses and workshop
fees. For more details, contact via WhatsApp at 0328 3044414 (working hours -
9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to
apply!
Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.
Please go through Policies & Code of Conduct