Overview:

This course teaches students how to start, run, and grow an online business. It covers the complete journey from finding the right business idea and understanding customers to selling online, attracting customers, managing orders, making money, and scaling the business.

Students will learn through practical examples from Pakistan and around the world, including marketplaces, social media businesses, D2C brands, and traditional businesses moving online.

The course focuses on the real challenges faced by entrepreneurs, including customer acquisition, pricing, cash on delivery, digital payments, delivery, returns, competition, and profitability.

Learning Outcomes:

By the end of this course, students will be able to:

• Identify a good e-commerce business opportunity and understand the customer problem they are trying to solve.

• Choose the right product, customer, pricing, and online selling channel for their business.

• Build a practical plan to attract customers through social media, digital marketing, marketplaces, and other channels.

• Understand the key numbers behind an online business, including sales, costs, customer acquisition, profit, and repeat purchases.

• Understand how to manage payments, inventory, delivery, returns, and customer service.

• Understand how to manage payments, inventory, delivery, returns, and customer service.

We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at ces@lums.edu.pk.

Course Outline

Muhammad Tariq Bashir

The instructor brings over 15 years of experience in e-commerce, retail, FMCG, commercial leadership, and digital transformation. He has held senior leadership roles at SC Johnson Pakistan and Reckitt, with earlier experience at P&G and Allied Bank, and currently serves as COO of a retail fintech startup focused on digitizing and transforming Pakistan's traditional retail ecosystem.

His expertise spans the full e-commerce and digital commerce journey from consumer and market understanding, product and assortment strategy, go-to-market planning, digital customer acquisition, pricing and promotions, P&L and unit economics, to data-driven growth and technology-enabled retail. His experience in building and scaling digital retail solutions provides students with practical insights into how e-commerce businesses can be launched, managed, and scaled successfully in Pakistan and emerging markets.

Application Process:

Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:

- A passport-sized photograph for the CES smartcard. It should be against a white background.

- Correct CNIC details.

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options:

1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.

Installment:

KalPay Taleem offers monthly installments for all CES on-campus courses and workshop fees. For more details, contact via WhatsApp at 0328 3044414 (working hours - 9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to apply!

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct