Important Note: Students will need to bring their tablets for this course.

Course Overview:

This short course introduces illustration as a professional visual practice, focusing on visual language, storytelling, and contemporary applications. It is designed for emerging illustrators, designers, and creative practitioners who want to understand how illustration functions beyond isolated artworks and how it can be applied meaningfully across a range of visual and professional contexts.

The course guides students through the fundamentals of visual language and narrative development, followed by key considerations such as composition, typography, and professional workflows. Students are also introduced to portfolio development and presentation standards relevant to current creative industries.

By the end of the course, participants will complete a fully developed illustration project from concept to final presentation, gaining both creative clarity and a practical understanding of illustration as a professional discipline.

Learning Outcomes:

• Understand the role of illustration within contemporary visual, commercial, and cultural contexts.

• Analyse creative briefs and translate ideas, narratives, and concepts into effective illustrated visuals.

• Apply principles of visual language and storytelling to create clear and meaningful illustrations.

• Integrate illustration with typography and layout for applied visual communication.

• Demonstrate an understanding of professional workflows, feedback processes, and portfolio presentation.

• Develop and present a complete illustration project suitable for professional portfolio use.

Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at ces@lums.edu.pk

Course Outline

Hassaan Aftab

Hassaan Aftab is an award-winning Art Director whose work has won Cannes Lions, D&AD, Caples, Cresta, Effie Awards, and Dubai Lynx. He played a key creative role in Pakistan's first-ever Cannes Glass Gold Lion and the Cannes Grand Prix-winning Child Wedding Cards. Formerly Head of Design at BBDO Pakistan, Hassaan has led impactful work for brands including Coca-Cola, Spotify, Lays, and KFC. He is the founder of Design Crash, a multidisciplinary design studio focused on art direction, illustration, and visual storytelling.

Application Process:

Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:

- A passport-sized photograph for the CES smartcard. It should be against a white background.

- Correct CNIC details.

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options:

1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.

Installment:

KalPay Taleem offers monthly installments for all CES on-campus courses and workshop fees. For more details, contact via WhatsApp at 0328 3044414 (working hours - 9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to apply!

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct