Overview:

This course introduces participants to the fundamentals of photography, video production, and AI-enabled content creation for digital and social media platforms. Blending technical instruction with hands-on practice, the course explores how visual content is conceptualised, produced, edited, and distributed within advertising and digital media contexts. Participants will develop practical skills in image-making, video storytelling, and emerging AI tools while gaining an understanding of industry workflows and creative decision-making.

Learning Outcomes:

• Apply foundational principles of photography, including exposure, lighting, composition, and post-processing, to produce high-quality visual content.

• Demonstrate an understanding of video production workflows for advertising and social media, from pre-production to shooting and editing.

• Use industry-standard tools and techniques for image and video editing.

• Analyse the role of AI in contemporary content creation and advertising practices.

• Experiment with AI-based tools to generate and enhance visual and video content.

• Conceptualise and produce a coherent visual content project for digital platforms.

Course Outline

Zulqarnain Afzal

Creative Director | AI Content Producer | Commercial Photographer, Zap Studio

Application Process:

Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:

- A passport-sized photograph for the CES smartcard. It should be against a white background.

- Correct CNIC details.

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options:

1. Pay online using your bank debit/credit cards through LUMS online payment system??https://pay.lums.edu.pk

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.

Installment:

KalPay Taleem offers monthly installments for all CES on-campus courses and workshop fees. For more details, contact via WhatsApp at 0328 3044414 (working hours - 9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to apply!

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct