Note: Participants will be required to bring their laptops for the course.

Course Overview:

This intensive 2-day course is designed to transform how professionals approach the modern marketing landscape. Participants will move beyond basic automation to leverage AI as a sophisticated Creative Strategist, learning to bridge the gap between Predictive AI for analytics and Generative AI for high-impact content.

Learning Outcomes:

By the end of this course, the students should be able to:

• Distinguish between Predictive AI (for analytics/trends) and Generative AI (for content) and explain how LLMs can be fine-tuned to maintain a specific brand voice.

• Master Advanced Prompt Engineering specifically for marketing, using frameworks to generate high-converting ad copy, email sequences, and SEO-optimised blogs.

• Gain hands-on experience with Multimodal AI to create high-fidelity social media assets, product photography, and short-form video ads without a design background.

• Use AI as a Creative Strategist to transform a simple campaign brief into a full-funnel marketing plan, including buyer personas and customer journey maps.

• Apply a "Brand-Safe" Workflow to identify AI hallucinations in factual copy and ensure all generated assets comply with data privacy and copyright standards.

• Audit their current marketing stack to identify "AI-automatable" tasks, developing a road-map to integrate AI into their daily workflow to increase ROI.

Course Outline

Shahzad Ahmed

14 years of expertise in technology and AI innovation
Founder of Hoja AI, Former Swarovski, Capdesk (Carta) Growth Leader
EDHEC Alumni Board: Responsible AI & Entrepreneurship
Passionate Educator & Mentor dedicated to empowering the next generation

Hassan Munj

Known for his powerful digital presence and ability to inspire students
Bridges technology, entrepreneurship, and creativity
Brings real-world entrepreneurial mindset to show students how AI creates opportunities

Application Process:

Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:

- A passport-sized photograph for the CES smartcard. It should be against a white background.

- Correct CNIC details.

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options:

1. Pay online using your bank debit/credit cards through LUMS online payment system??https://pay.lums.edu.pk

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.

Installment:

KalPay Taleem offers monthly installments for all CES on-campus courses and workshop fees. For more details, contact via WhatsApp at 0328 3044414 (working hours - 9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to apply!

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct