Course Overview:
In a world where audiences are overwhelmed with messages, the ability to tell a compelling story is a critical skill. This course helps participants design powerful narratives that build trust, shape perception, and influence behavior. Through practical frameworks, real-world examples, and hands-on exercises, participants will learn how to craft authentic stories that connect with audiences and create lasting impact.
Learning Outcomes:
By the end of this course, the students should be able to:
Explain how storytelling shapes modern communication and identify how narratives influence audience attention, beliefs, and engagement in the digitoral media environment.
Evaluate common storytelling failures in marketing and communication, including vanity, authority, insincerity, puffery, and gimmickry, and explain why these weaken audience trust.
Analyse how myths and cultural narratives shape public perception and apply the concept of the myth gap to understand emerging opportunities for organisations and brands.
Design a strategic narrative using storytelling frameworks such as hero, mentor, conflict, moral, and higher human values to build meaningful and engaging stories.
Develop authentic storytelling strategies that align narrative messaging with real organisational actions, ensuring credibility, trust, and long-term impact.
Application Process:
Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:
- A passport-sized photograph for the CES smartcard. It should be against a white background.
- Correct CNIC details.
Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.
Once you have completed your online registration, you may proceed to the payment section. You have two options:
1. Pay online using your bank debit/credit cards through the LUMS online payment system https://pay.lums.edu.pk
2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.
Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.
Installment:
KalPay
Taleem offers monthly installments for all CES on-campus courses and workshop
fees. For more details, contact via WhatsApp at 0328 3044414 (working hours -
9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to
apply!
Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.
Please go through Policies & Code of Conduct