Overview:

This course provides SME owners, founders, and managers with a practical understanding of how successful businesses work. Participants will explore the core functions of business including customers, operations, finance, people, and strategy while using the Business Model Canvas as a framework to connect these elements. Through practical discussions and real-world applications, they will develop an action plan and a business model to guide sustainable growth and better decision-making.

Learning Outcomes:

By the end of this course, the students should be able to:

• Explain how the key functions of a business work together to create and deliver value.

• Better understand their customers and develop effective marketing and value proposition strategies.

• Improve operational effectiveness through better processes, resource management, and partnerships.

• Make more informed financial decisions using practical business finance concepts.

• Build stronger teams through effective leadership and people management practices.

• Evaluate opportunities for innovation, digital transformation, and business growth.

• Develop and apply a Business Model Canvas as a practical strategic planning tool for their own business.

Please note: We provide tailored versions of our courses to cater to the specific needs of organisations. The pricing for customised courses may differ from that of our open-enrollment courses. For more details on pricing and instructor information, kindly reach out to us via email at ces@lums.edu.pk.

Course Outline

Qurratulain Aziz

Qurratulain is a People Operations leader with nearly three decades of professional experience across business education, corporate banking, financial research, and human resources. A LUMS MBA graduate, she has taught Business related subjects for over a decade and currently leads People Operations at Tintash, bringing practical, industry-focused insights into the classroom.

Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:

- A passport-sized photograph for the CES smartcard. It should be against a white background.

- Correct CNIC details.

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options:

1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.

Installment:

KalPay Taleem offers monthly installments for all CES on-campus courses and workshop fees. For more details, contact via WhatsApp at 0328 3044414 (working hours - 9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to apply!

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct