Course Overview:
Market Intelligence in Practice is an eight-week executive course that builds the complete analytical workflow of professional market intelligence, from framing the right question through to producing decision-ready deliverables. Delivered by a practitioner who runs market intelligence engagements for major global corporations, it teaches participants a single, coherent workflow rather than treating quantitative skills (market sizing, TAM/SAM modelling) and qualitative skills (report structuring, competitive analysis) as separate subjects. A dedicated AI module teaches participants to accelerate research while upholding the accuracy and source-integrity standards expected of professional-grade intelligence work.
Learning Outcomes:
Run an end-to-end market intelligence workflow, from framing a research-ready brief through primary and secondary research to a decision-ready deliverable.
Build and defend quantitative market estimates (TAM/SAM modelling) alongside qualitative frameworks such as Porters Five Forces and SWOT.
Integrate AI tools into research workflows while applying systematic verification to protect accuracy and source integrity.
Produce and defend a complete intelligence package, brief, analysis, and briefing note, under substantive challenge on methodology and conclusions.
Mustafa works closely with strategy teams at leading industrial automation companies, helping clients evaluate market opportunities, assess evolving energy and technology trends, and develop growth strategies across global markets.
He holds a Bachelors degree in Electrical Engineering from LUMS and a Masters degree in Engineering Management from the University of Greenwich, UK.
Application Process:
Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:
- A passport-sized photograph for the CES smartcard. It should be against a white background.
- Correct CNIC details.
Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.
Once you have completed your online registration, you may proceed to the payment section. You have two options:
1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk
2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.
Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.
Installment:
KalPay
Taleem offers monthly installments for all CES on-campus courses and workshop
fees. For more details, contact via WhatsApp at 0328 3044414 (working hours -
9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to
apply!
Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.
Please go through Policies & Code of Conduct
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