Course Overview:

Building the Brand in the AI era is a practical, strategic learning experience designed to help entrepreneurs, business leaders and marketing professionals navigate this transformation and rethink the way brands create value, drive growth and remain relevant.

From building a brand from scratch to revitalising declining businesses, the course explores modern brand strategy, product innovation, lifecycle management, growth engines, paid advertising, AI mediated commerce and business performance.

AI, digital platforms, algorithms, creators and changing consumer behaviour are fundamentally reshaping how businesses and brands are built, managed and grown.

Through real world case studies, hands on projects and contemporary AI and digital tools, participants will develop the ability to create meaningful propositions, make smarter business decisions and build brands for the future.

Learning Outcomes:

By the end of this course, the students should be able to:

• Decode the new rules of business, marketing, consumers and brands in the AI era

• Create brands, products and propositions using contemporary business and marketing tools

• Leverage AI and emerging technologies to improve marketing effectiveness and business decisions

• Manage the complete product and brand lifecycle, from launch and growth to renovation, repositioning and decline

• Apply modern AI and digital tools to make faster, smarter and more effective business and marketing decisions

Course Outline

Saadi Rauf

Group Head of Marketing at Al Ain Farms
12+ years marketing & brand management experience
Experience in FMCG, telecom, B2B, and IT industries
MBA, LUMS Class of 2010
B.E Computer Engineering, NED

Application Process:

Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:

- A passport-sized photograph for the CES smartcard. It should be against a white background.

- Correct CNIC details.

Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.

Once you have completed your online registration, you may proceed to the payment section. You have two options:

1. Pay online using your bank debit/credit cards through LUMS online payment system??https://pay.lums.edu.pk

2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.

Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.

Installment:

KalPay Taleem offers monthly installments for all CES on-campus courses and workshop fees. For more details, contact via WhatsApp at 0328 3044414 (working hours - 9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to apply!

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct