Course Overview:
This is a practical, highly interactive entrepreneurship course focused on the part of venture building where founders create the most leverage: finding the right problem and developing the right idea. Rather than beginning with a business plan, students will learn how entrepreneurs observe the world, identify unmet needs, generate opportunities, develop and compare ideas, and test whether those ideas are worth pursuing.
Through structured ideation exercises, case studies, founder examples, customer discovery, rapid experimentation, and hands-on venture work, students will move from problem discovery to a clear and testable startup concept. The course covers practical tools for creative thinking, problem framing, customer understanding, opportunity evaluation, value proposition design, MVPs, business models, go-to-market, teams, funding, and scaling.
The four-day format is designed as a founder workshop: participants progressively develop a single venture concept throughout the course and conclude with a concise, evidence-based startup pitch. Participants may begin with an existing idea, a problem they care about, or simply curiosity about entrepreneurship.
Learning Outcomes:
By the end of this course, the students should be able to:
Identify meaningful problems and entrepreneurial opportunities using observation, customer insight, trends, and structured problem-framing techniques.
Generate, develop, and prioritise startup ideas using practical ideation methods, creative thinking, and opportunity-screening frameworks
Distinguish attractive ideas from viable opportunities by assessing customer desirability, technical feasibility, market potential, and commercial viability.
Test key assumptions through customer discovery, interviews, experiments, prototyping, and minimum viable products (MVPs).
Develop a compelling value proposition, business model, initial go-to-market approach, and road-map for an early-stage venture.
Communicate and defend a startup concept with a clear, evidence-based pitch, and identify next steps for validation, growth, funding, and potential global expansion.
Master of Liberal Arts, Harvard University
MBA, LUMS
BSc. (Honours), LUMS
Application Process:
Participants must register online through the CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have the following:
- A passport-sized photograph for the CES smartcard. It should be against a white background.
- Correct CNIC details.
Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage, and participants will not be entitled to claim a refund.
Once you have completed your online registration, you may proceed to the payment section. You have two options:
1. Pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk
2. Download the fee voucher and deposit cash in any branch of the designated banks specified on the fee voucher.
Once the payment has been made, you will receive a confirmation email within 24 to 48 working hours, and your payment status will be updated to "ENROLLED" in the online application portal.
Installment:
KalPay
Taleem offers monthly installments for all CES on-campus courses and workshop
fees. For more details, contact via WhatsApp at 0328 3044414 (working hours -
9:30 AM to 6:00 PM), or visit taleem.portal.kalpayfinancials.com/sign-up to
apply!
Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.
Please go through Policies & Code of Conduct