Influencer Marketing and Digital PR

Date:
Jan 18, 2022 - Feb 24, 2022
Application Deadline:
Dec 23, 2021
Duration:
6 Weeks
Schedule:
Tuesday - 7:00 PM to 9:00 PM
Thursday - 7:00 PM to 9:00 PM
Teaching Mode:
Online

Course Overview:

In the last few years influencers have taken the world by storm - proving how social media can give us so much space to showcase talent and make it big in life.

No marketing strategy (whether for a big MNC or a small business) is complete without Influencers being a pivotal part of it. All industries have benefited from influencer partnerships yet there is still so much confusion with regards to how to find the right influencers, which influencers to work with and how to incorporate good influencer content into campaigns. This course will take you through basics to strategy to real life implementation!

The course aims to introduce students to the exponentially growing influencer marketing industry with a core focus on how to develop influencer strategies. It is suitable for marketing professionals, business owners as well as those looking to monetise their public platforms.

Learning Outcomes:

  • In depth understanding of IM industry - how effective it is and where the industry is headed
  • In depth understanding of type and categories of Influencers - including how to read and interpret influencer demographics and content stats
  • Understanding of SM platforms
  • Understanding of content formats
  • Ability to formulate strategies and design influencer campaigns
  • Understanding of global and local Influencer market
Click here to view the complete course outline.
Hadia Shahid
Bachelor of Science (Honors), LUMS
CEO - GramIt (influencer marketing and PR agency)
Co - Founder, STRCH - Activewear Brand

Course Fee: PKR 15,000/-

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies.

Please go through Policies & Code of Conduct


Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.

Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk OR by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.

Register Now!