With the emergence of Large Language Models and related capabilities, perhaps the most fascinating practical benefits of AI will apply to marketing. In the last few months alone, we've seen a plethora of tools that automate the processes of segmenting users, analysing data and automating customer engagement. Marketing through creative user messaging, profiling, acquisition and engagement are central to careers across startups, large industries and non-profits and educational institutions. This course is thus relevant to anyone looking to improve the efficiency of such work through the latest AI tools. The purpose of the course is to expose the course participants to some tools and use cases for all aspects of product design to distribution so you can develop confidence and intuition while exploring emerging tools.

Learning Outcomes:

By the end of this workshop, the students should be able to:??

• Develop comfort with jargon, application, ethical concerns and mathematical intuition around AI
• Identify available and emerging AI tools related to all aspects of the marketing value chain
• Understand how to test and evaluate such tools and reflect on their limitations
• Have the confidence to make a plan around incorporating AI into your marketing workstream in a manner that automates the routine tasks and lets you focus on higher value efforts