ADVERTISING 101: Print, Outdoor & Digital

Date:
Mar 09, 2020 - Apr 17, 2020
Application Deadline:
Mar 05, 2020
Duration:
6 Weeks
Schedule:
Monday - 7:00 PM to 9:00 PM
Wednesday - 7:00 PM to 9:00 PM

Course Overview:

Learn the art of selling with Muhammad Usman. This six-week course will give an insight into the world of Advertising!

Through different advertising and marketing theories and techniques, learn the basics of selling your product. Also, you will learn how to make marketing campaigns. There will be renowned guest speakers from the Advertising world and case studies which will give you practical knowledge.

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Learning Outcome:

Advertisers will learn the art of selling ideas and how to market to your target audience. The foundation of advertising, its theories and design fundamentals will also be laid out. This course will also teach you how to develop and maintain the company image.A

Click here to view the complete course outline.
Instructor Information
Muhammad Usman
MIBIT, IBIT University of Punjab
Associate Director Creative strategy, Hashtag Tribe

Course Fee: PKR 25,000/-

Note: CES may cancel or postpone a course due to insufficient enrolment or unforeseen circumstances. In this case, the university will refund registration/processing fee (if any) but will not be responsible for any other related charges/expenses including cancellation/change charges by airline and travel agencies. 

Please go through Policies & Code of Conduct 


Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.

Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system https://pay.lums.edu.pk OR by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.