Cultivating Insight: A Dynamic Exploration of Brand Strategy with Marketing Maestro, Mr. Omar Farooq

The Guest Speaker Session held on Tuesday, October 24th, 2023, featuring Mr. Omar Farooq, Marketing Manager at PACKAGES PVT. LTD., was an enlightening and enriching experience for the Advertising Print, Outdoor, Digital course participants. Mr. Farooq's profound insights into Segmentation, Target Audience, and Positioning illuminated the strategic facets of brand management. Drawing from his extensive 10+ years of industry experience, he seamlessly blended theoretical concepts with real-world applications, providing students with a comprehensive understanding of contemporary marketing challenges.

The session was marked by interactive discussions, where students had the opportunity to pose questions and delve deeper into specific aspects of brand strategy. Mr. Farooq's engaging delivery and practical examples from his tenure at renowned companies like TAPAL TEA and Nestle Pakistan resonated well with the aspiring marketers. The event concluded with a token of appreciation presented to Mr. Farooq, recognizing his valuable contribution. The photography coverage added a visual dimension, capturing key moments of this insightful session. Overall, the event successfully bridged academic theory and industry expertise, leaving students inspired and well-informed.