Navigating the Digital PR Horizon with Industry Expertise

The Digital Public Relations and Communication course recently hosted a captivating Guest Speaker Session featuring an industry expert, Raafia Islahi. The session provided invaluable insights into the evolving landscape of digital PR and communication strategies. Raafia Islahi, a seasoned professional with a wealth of experience in the field, shared real-world scenarios, highlighting the dynamic nature of online communication.

Participants gained practical knowledge on leveraging social media, content marketing, and emerging technologies to enhance brand visibility and engagement. The speaker delved into the nuances of crisis communication in the digital era, emphasising the importance of proactive online reputation management. Interactive discussions and Q&A segments allowed students to deepen their understanding and seek personalised advice.

Overall, the Guest Speaker Session enriched the learning experience, bridging the gap between theory and industry practices. Students left the session inspired and equipped with actionable insights to navigate the fast-paced world of digital PR and communication.