In the modern workplace, effective communication is increasingly recognized as a soft skill crucial to an organization's growth and success. According to LinkedIn's Global Talent Trends Report of 2019, 92% of talent professionals consider soft skills to be equally or more important than hard skills in the hiring process. In fact, 89% of unsuccessful hires are attributed to a lack of critical soft skills. Despite its demand, students and aspiring employees are seldom trained in skills that can boost their professional development and facilitate the hiring organization's growth.
The Centre for Continuing Education Studies' Certificate in Professional Communication seeks to bridge this deficit by preparing individuals for a dynamic and rapidly evolving job market.
Individuals opting for this certification will be trained in verbal, written, and interpersonal workplace communication skills. Courses in this certification will particularly allow students to practice and improve their writing skills, deliver impactful, audience-oriented presentations, and foster and hone leadership qualities.
Who will benefit from this certification?
- Individuals searching for employment opportunities or preparing themselves for the job market.
- Employees looking to improve their career prospects.
The following courses (refer to Course Details tab) have to be completed in order to receive the Certificate in Business Communications:
- Crafting a Professional Portfolio
- Essential Interviewing Skills
- Introduction to Business Writing
- Presentation Skills
- Capstone Course
Crafting a Professional Portfolio
Duration: 4 weeks
Schedule: 3 classes per week
Week 1: Self-Assessment and Goal Setting
During these classes, student will be introduced to concepts of employability and professional goal setting through skills, resources, and frameworks relevant to self and industry assessment.
Week 2: Resumes
During our classes this week, students will be guided through the step-by-step process of crafting a resume. Detailed attention and feedback will be given on all components of the document including the format, writing style, and content. The week will conclude with a guest lecture and peer-reviewed activity.
Week 3: Cover Letters
Students will learn to decipher job postings and identify skills required by hiring organizations. They will be introduced to the format and structure of cover letters and will practice writing the various components of the document.
Week 4: LinkedIn
Classes this week will be dedicated to understanding the purpose of professional social media networks and learning the various techniques to build a network crucial to an individual's professional goals. Students will develop and brand their LinkedIn profiles for potential recruiters through perfecting the various (experience, summary, and skills) sections on their profiles.
This course will prepare learners for professional interviews. Through a focus on preparation strategies, verbal and non-verbal skills, and practice exercises, students will be trained to conduct themselves professionally and communicate effectively during an interview process.
Learners in this course will be trained to write and
create a variety of professional documents. Components of this course will
include identifying and writing professional emails in appropriate formats,
creating memos and reports, and writing effective business letters.
This course will equip learners with tools necessary for
creating and delivering engaging presentations with succinct content; using
visual aids and data effectually; and conducting potent Q&A sessions.
Course Fee: PKR 0/-
Please go through Policies & Code of Conduct
Participants must register online through CES website by clicking on their desired course and filling out a one-page form. Before starting the registration process, please ensure that you have a formal scanned picture (for CES smart card) and CNIC details. Incorrect information provided during the registration process will lead towards cancellation of your enrolment at any stage and participants will not be entitled to claim a refund.
Once you have completed your online registration for your desired course, you may proceed to payment section. You have the option to pay online using your bank debit/credit cards through LUMS online payment system??https://pay.lums.edu.pk??OR by downloading the fee vouchers and depositing cash in any branch of designated banks specified on the fee voucher. Once you make your payment, you will receive a confirmation email within 24 to 48 working hours and your payment status will be updated to "PAID" in the online application portal.